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Author: thwolfe

Expertise in Connected TV & OTT Content & Advertising

From Jesus to CTV

December 3, 2020

This isn’t a love letter from Christ to an OEM. Even though the peak circulations of their respective publications are similar (Bible: 20 million today; TV Guide: 19 million c. 1980sA), deities likely don’t particularly care what’s on TV. Those comparable numbers are coincidental, not causal. Rather, the title reflects the opportunity Connected TV manufacturers are…
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What is CTV’s Real Value Proposition to Consumers?

November 13, 2020

History informs the explosion of CTV By Tom Wolfe In 2008, Roku sold its first player; Samsung, LG, and others had unveiled Smart TVs. Consumers didn’t yet know what to make of them. But the revolution had been launched. Technology and Consumer Consumption feed off each other. If CTV technology hadn’t emerged, perhaps we would…
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