Content Distribution
Connected TV has created new Content Segments, fulfilling the promise to give consumers what they want, when they want it. Our distribution expertise and Fair Value Exchange models help you optimize your business against this new reality.
Advertising
The $70B TV Advertising industry is poised to grow at the expense of the $120B Digital ad sector. Our experience and knowledge will help you maximize your opportunity during this evolution.
Revenue Operations
Connected TV requires great coordination between multiple functions. Our Revenue Operations model has helped platforms and content partners alike scale and succeed in CTV.
Our Vision
The promise of TV Content consumption has evolved. With it, Advertising has evolved. As technology and laws change, Consumers will assert greater control over content and advertising consumption. Companies in the ecosystem must balance adaptation with forethought in order to succeed.
Our Mission
Rust prepares our partners for success as TV evolves.
Our Values
COMMUNICATION
Often neglected, but always valued, excellent Communication is our key to success. Quick, concise, clear, and actionable.
AUTHORITY
With more than 25 years in the Television and DIgital industries, across multiple disciplines, we understand your challenges, and recommend strong solutions.
INTELLIGENCE
In a complex ecosystem, multiple solutions may become evident. We evaluate and plan scenarios to help our clients meet their most pressing objectives, short- and long-term.
INTEGRITY
Our consultancy values both its clients and their potential partners. Our success relies on the success of our clients and their partners.
Our Services
You’ve got big questions, and even bigger goals.
From strategy to execution, our time-tested method helps companies throught the ecosystem identify the proper approach, goals, roadmap, and implementation plan.
Upon completion of our initial needs analysis, we will determine the scope of services, such as:
– Addressable Market and Competitive Analysis
– Strategic Planning
– Product & Marketing Gap Assessment
– Revenue & Business Development and Planning
– Organization Design
and more!
Additional services include Leadership & Management and Consultative Sales training programs.
Testimonials
At Rust, we work with dozens of partners across the Connected TV ecosystem, bringing unparalleled performance and solutions on their behalf. Don’t take our word for it – here’s what our partners say:
We engaged Rust to help us optimize our Platform business. We’ve enjoyed success, and expanded our scope several times. They should write a book on organizational development and success!
Mike O’Donnell
Chief Revenue Officer, Platform Business
VIZIO
Rust Interactive has helped us get off the ground and define a go-to-market strategy for our new idea for Connected TV advertisers and publishers alike. Both OspreyMedia and our partners have seen high percentage increases in video revenue!
Joe Velardo
Principal and Founder Osprey Media
Our Team
Rust, operated by an independent LLC, manages and employs a network of independent partners, if required by our clients.
Tom Wolfe
Founder & Principal
Our Blog
Unique insights into the world of Connected TV.
From Jesus to CTV
This isn’t a love letter from Christ to an OEM. Even though the peak circulations of their respective publications are similar (Bible: 20 million today; TV Guide: 19 million c. 1980sA),[…]
Read moreWhat is CTV’s Real Value Proposition to Consumers?
History informs the explosion of CTV By Tom Wolfe In 2008, Roku sold its first player; Samsung, LG, and others had unveiled Smart TVs. Consumers didn’t yet know what to[…]
Read moreContact us
Get started on the path to success in CTV!